Small businesses give a city its identity. And with Facebook, they have the tools to grow and succeed. In the ‘Keep It Local’ campaign, we identified unique themes across four US cities – Columbus, Nashville, Sacramento, and San Diego – to show how all kinds of small businesses contribute to the personality of their community.
Role: Art Director/Designer
A lot of business owners in Nashville have musical talents. So we threw a concert that put all of their talents on stage and gave them the full rock-star treatment. We created posters, t-shirts for every business performer, and swag that included some wonderfully punny rocker tattoos.
San Diego is one of the nation’s most dog friendly cities, so we combined its love of dogs with its love of all things “new age.” The result was “Pawmaste”, San Diego’s first ever doggie wellness retreat. We invited local businesses that host dog yoga and meditation classes, pet aura readers, and other dog loving shops.
Tree City Market
Sacramento’s nickname is “The City of Trees,” so we created an elevated shopping experience like no other – a treehouse mall featuring shop-able storefronts for some of the capital’s buzziest small businesses.
The Local Businesses on Parade, Parade
Columbus hosts some pretty rad parades all year long. So we celebrated the city’s local businesses by hosting the first ever shop-able parade – filled with business-inspired floats that parade-goers could shop from directly. We invited a local bookshop, an aquarium store, a baseball bat maker, a barber, and many others.
*MADE AT 72ANDSUNNY*