The first ever World Pride to happen in America

50th Anniversary of the Stonewall Rebellion

Smirnoff releases the first ad to include a transgender person that is broadcast throughout all New York airports

Throughout the month of Pride we sprinkled Laverne's welcoming tips across social.

A limited-edition Pride bottle was designed with "Welcome" in different languages and an updated rainbow.

During Pride week Jonathan Van Ness hosted a House of Pride pop up complete with bedroom, kitchen, bar and dance-floor. And Alyssa Edwards made her debut as Lady Liberty on the Smirnoff float during the Pride march.

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