2019, Art Director

For the first ever World Pride in the US, Smirnoff welcomes you home.

Throughout the month of Pride we sprinkled Laverne's welcoming tips across social.

The limited-edition Pride bottle.

During Pride week Jonathan Van Ness hosted a House of Pride pop up complete with bedroom, kitchen, bar and dance-floor. And Alyssa Edwards made her debut as Lady Liberty on the Smirnoff float during the Pride march. Laverne Cox also teamed up with us to premiere her song "Welcome Home" on Billboard.

Creative Director
Devon Hong

Senior Art Director
Ilana Wolstein

Senior Copywriter
Fanny Josefsson

Ivan Whitted

Using Format