How can Goodwill help struggling students break into the fashion industry?
Presenting Logowild: an upcycled collection made by famous designers to support the next generation of talent.
TEASE
Digital ads appear throughout New York weeks before the show.
Collaborating brands post cryptic messages on their feed, counting down the days to the show.
Influencer invites pay tribute to Goodwill via “well-worn” tees, plastic bags, and receipts.
After the show, the audience is directed to visit the Logowild website where fashionistas and couture collectors alike can bid for each unique piece and learn more about the Logowild Scholarship.
Copywriter: Catherine Nguyen
*STUDENT WORK*