2023-2024, Creative Lead
As Creative Lead at YouTube, I oversaw teams of designers, editors, and motion graphic designers. My role involved developing art direction, product, and trend concepts for partnerships with musical artists, video games, and movies, while ensuring YouTube remained at the forefront. I worked closely with product teams to integrate new features like Gaming Effects, Music Video Remix and Effect Maker.
Harry Potter: Quidditch Champions
To celebrate the launch of Warner Bros Games' Quidditch Champions we created "Quidditch Chase", a game effect that features Harry Potter dodging bludgers while trying to catch the snitch.
And here is a Short that features Tom Felton playing Harry Potter playing Quidditch.
Minecraft 15th Anniversary
"Minecraft Rush" became the best performing game effect with over 10 million Shorts creations.
Beetlejuice Beetlejuice
We worked with Warner Bros to expand the world of Beetlejuice Beetlejuice to YouTube with the first custom Shorts Effect made for a movie.
Music Video Remix:
Coldplay "Yellow" & TLC "No Scrubs"
We tapped crafty creators from YouTube for a custom tailored remix of Coldplay's "Yellow"
We also tapped pets who hate baths for a new interpretation of TLC's "No Scrubs"
ROSÉ & Bruno Mars "APT."
We teased the drop of "APT." the first single from ROSÉ's debut solo album "Rosie"
Then we released the first custom YouTube Shorts Effect made for an artist.
Sabrina Carpenter "Espresso"
Tyla "ART"
Tate McRae "exes"
Group Creative Director
Kevin Koller
Copywriter
Juan Garza
Kaleb Mulugeta