2023-2024, Creative Lead
As Creative Lead at YouTube, I oversaw teams of designers, editors, and motion graphic designers. My role involved developing art direction, product, and trend concepts for partnerships with musical artists, video games, and movies, while ensuring YouTube remained at the forefront. I worked closely with product teams to integrate new features like Gaming Effects, Music Video Remix and Effect Maker.
Harry Potter: Quidditch Champions
Even Tom Felton had a go at the effect.
Minecraft 15th Anniversary
Beetlejuice Beetlejuice
Music Video Remix:
Coldplay "Yellow" & TLC "No Scrubs"
We tapped crafty creators from YouTube for a custom tailored remix of Coldplay's "Yellow"
ROSÉ & Bruno Mars "APT."
Created custom YouTube Shorts effects for the release of "APT"
Sabrina Carpenter "Espresso"
Tyla "ART"
Tate McRae "exes"
Group Creative Director
Kevin Koller
Copywriter
Juan Garza
Kaleb Mulugeta