The 3% Super Bowl Tweetup

The 3% Movement invited us to come up with a new way to engage their audience during their 2018 Super Bowl Tweetup.

Inspired by the Bechdel Test for Media, we developed a test to hold the advertising community to higher standards when representing women in commercials. The test is easy to apply and quickly reveals a brand's perception of women.

The test was introduced by applying it to last year's ads.

The test translated seamlessly into a poll.


Girlboss | Bustle | CBS | Digiday | Campaign


The 3% Conference Poster Contest

Adobe Student Scholar Winner

Inspired by the message: The movement for diversity includes everyone, and requires everyone.

These posters highlight the necessity of diversity and encourage everyone to take part in the movement.

Copywriter: Austin Sprague


Using Format