The 3% Super Bowl Tweetup
The 3% Movement invited us to come up with a new way to engage their audience during their 2018 Super Bowl Tweetup.
Inspired by the Bechdel Test for Media, we developed a test to hold the advertising community to higher standards when representing women in commercials. The test is easy to apply and quickly reveals a brand's perception of women.
The test was introduced by applying it to last year's ads.
The test translated seamlessly into a poll.
The 3% Conference Poster Contest
Adobe Student Scholar Winner
Inspired by the message: The movement for diversity includes everyone, and requires everyone.
These posters highlight the necessity of diversity and encourage everyone to take part in the movement.